A lot of businesses within the tourism region Gesäuse are nature park and national park partners at once, they have been working well together for many years. To enhance and unify this cooperation, the partners should be able to operate under the joint label “Gesäuse partner”. A combined appearance in public strengthens the partners, their tourism marketing and their recognition value. The development of key products and various packages will mark the start of this development. Besides, an information and distribution system with the focus on the creation of sales points and logistics will be the basis for long-term customer loyalty and product availability especially within the municipalities. Targeted marketing and improved homepage design will help to pursue that goal.